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Home Old - Clario, Inc.

IMPOSSIBLY FAST. DANGEROUSLY ACCURATE.

Buckle up.

Ready for your marketing to take you further faster? Clario is the only audience builder that builds fully automated, hyper-targeted audiences in minutes, not days.

So you can drive some serious engagement.

“Clario changed our marketing — and our results.”

Matt Kjesbo Director of Customer
Insights & Analytics Northern Tool & Equipment

Hey, Clario. I need this by noon:

Build me an audience of one-time buyers who are most likely to buy again. And refresh it in place every Monday.

No problem.

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Warning: This audience builder will drive sales. Fast.

Have you been sacrificing weeks of lead time or paying thousands in upcharges just to slice an ultra-specific segment of customers from your database?

With Clario, it takes 45 minutes. Or less.

Ready to Be Dangerous?

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Hey, Clario. Did you update our audiences last night?

And will you please remember to modify them in place every Sunday at 5 pm?

Absolutely.

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Seriously.

Get all this in an hour:

Hey, Clario. Can you build me an audience that will drive sales with one-time customers? I want to get them to buy again—using the most cost-effective strategy possible.

45 minutes later

Clario

Here you go. I've created an audience of the 60% of your one-time buyers who are most likely to purchase again. This should generate results and also save on marketing costs.

What? I usually wait three weeks for answers like that. What’s this based on?

Clario

I analyzed the buyers who made their second purchase from you last quarter—including what they looked like and how they differ from those who’ve never made a second purchase. I then applied machine learning to build an audience with similar characteristics.

What are those characteristics?

Clario

There are hundreds, but these are the key findings about buyers who made a second purchase last quarter:

  • They were primarily between the ages of 30 and 45.
  • Most of them made their first purchase online, but 70% of them made their second purchase in store.
  • Most of them bought sunglasses as their second purchase.
  • For second purchases, direct mail and Facebook ads had a strong influence on these buyers.

Those are valuable insights. I’ll make sure we include direct mail in our campaign and target the messaging to that demographic. Is this audience ready to go?

Clario

Yep. I've uploaded that audience to Facebook and Instagram, and I’ll update in place daily for the next three weeks while your campaign runs. And you can download this audience for your direct mail campaign.

Let’s go sell some sunglasses.

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Careful. You might cause a scene.

If you want to blend in with the crowd, Clario’s not for you. But if you’re done uploading data by hand—and ready for some truly smart marketing — so are we.

“For me to get all the value that Clario provides, I’d have to add five people to my staff.”

Jacquie Bailey Director of Customer Analytics
& Marketing Operations

Clario is for anyone who’s ever thought: “Isn’t all this data supposed to be driving sales?”

Have you ever wondered why it’s taking weeks to dig insights out of your data? Wasn’t it supposed to be easier to leverage all this information? Shouldn’t we be moving beyond mass-targeted bulk messaging by now?

The answer is yes.

So what’s the holdup?

The current systems weren’t built for the breakneck speeds and hairpin turns of today’s marketing demands. Clario was.

When it comes to building audiences, there’s nothing faster, more flexible, or more accurate.

Hey, Clario. Get this to me before lunch:

Build me an audience of customers who’ve browsed our lawn mowers in the past six months without purchasing one — and tell me how much I should spend to market to them, based on predicted customer lifetime value.

You’ve got it.

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It’s time to shake things up.

With Clario, you’ll be launching whip-smart, laser-focused campaigns as fast as your team can create them. Your customers will see messaging that moves them. Your bottom line will see a boost.

And your competitors will wonder what hit them.

Ready to be dangerous?

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