Reactivation Up 9%

Identifying the customers, product, and marketing that drove reactivation, Avalanche adjusted their strategy to increase revenue.

See how Jack, Creative Director at Avalanche Clothing, identifies powerful insights in Clario.
Who is Avalanche Clothing?
We’re a retailer using the Clario app, but our name and data has been anonymized. Annual revenue in 2014 was $680M. We have over 600 retail stores, close to 9.8M customers who have purchased from us, and about 1.8M prospects.

Watch how Jack uses Clario. In just a few minutes, Jack looked at the Q1 performance of Avalanche's customers who had not purchased within the last 12 months. He found key insights.

Jack sees a path to accelerating reactivation. Redesigned shirts are drawing customers back. Lapsed customers are visiting the site but need to be nurtured with an expanded retargeting program, and the catalog creative needs to focus more on this great new “adventurous” merchandise.

See how Clario integrates with your marketing database and other data sources.

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