Calculate Revenue Lost due to Email Opt-Outs

1. How many people are you emailing?

This is the size of the customer database you're currently emailing.


2. On average, how many emails does each person receive each week?

Some retailers send more than 14 per week.

208

Emails Per Year
Per Customer


3. What’s your average email opt-out rate per campaign?

Opt-out rates for retailers
range broadly e.g. from .04% to .49%

34% or 339,000

Customers Lost
Per Year


4. What’s your average sales per email?

Example: If 208 emails/yr result in average sales per customer of $15, divide 15 by 208 and get $.072/email.

$5,085,000

Annual Sales Lost Due to Opt-Outs


Reducing opt-outs increases revenue.
Email contact optimization has reduced opt-outs 20-50%. What would that mean to your business?

ADJUST YOUR RATE

%

$1,646,505

Additional Revenue

50,000 customers retained
x $15 average sales.


12 MONTH CUSTOMER FILE

  1. 1,000,000

  2. 750,000

  3. 500,000

  4. 250,000

  5. 0


289,000

Opt-outs at .18%

339,000

Opt-outs at .20%



To simplify this calculator, we do not include the impact of email addresses acquired over the 12 months.


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