Most brands are underutilizing their CDP. Are you?

Are you getting the most you can from your CDP investment? Would you like some objective insights on how to increase your ROI? We offer 30 days of free CDP coaching to two qualified retail or DTC brands every month. This offer includes four coaching sessions for you and your team. All coaching is private and confidential and comes with no strings attached.

Could coaching help you?

Many retailers wish their CDP could do more for them, and usually it can. Our coaches can help you be sure you’re not missing opportunities to leverage your customer data and increase customer lifetime value. We’ll make sure you:

  • Understand how to monitor the health of your customer file (including how many at-risk, lapsed, and lost customers you have).
  • Know how your CDP can help you improve that health (by winning back lapsed customers, for example).
  • Understand how to prepare for the first-party data revolution.

At the end of four weeks, you’ll walk away with:

A mini-audit of your customer data

We’ll make sure you know how to answer the following questions, so you can identify any gaps and opportunities with how you’re using your CDP:

  • What customer data are we currently capturing?
  • How much history is being stored?
  • Which metrics do we have for our active customers?
  • What about for our lapsed or lost customers?
  • Is anything being missed?
  • What steps should we take to protect and leverage our first-party data?
A check-up on the health of your customer file

We’ll make sure you know how to find the answers to questions like these:

  • How many active customers do we have? What about at-risk? Lapsed? Lost?
  • How many new customers are we getting each month/quarter/year?
  • What is our annual customer retention rate?
  • How about our reactivation rate?
  • What is the predicted customer lifetime value (CLV) of our active customers over the next 12 months?
  • What steps could we take to improve the health of our file?
A mini-assessment of your target audiences

We’ll make sure you know how to find the answers to questions like these:

  • Which of our customers are being targeted and on which platforms?
  • Who are our best customers, and are they being targeted efficiently?
  • What kinds of marketing is currently working to convert our one-time customers to two-time customers?
  • Can we predict which of our customers are most likely to buy?
  • How many of our emailable customers are passively opted out? (Are we reaching as many customers as we think we are?)
  • What steps could we take to improve targeting and increase ROI?

Why is this free?

Our team works with a wide range of CDPs and we know how to leverage them to get greater results. In addition, Clario is a powerful supplement to any CDP—we can improve your ability to target audiences and increase customer lifetime value, and we’d like to show you how that’s possible.

There’s no pressure. We mean it.

There’s zero pressure to engage Clario further after your coaching is complete. We just want you to walk away with some valuable insights and a clear understanding of how the Clario team could support your goals if you need us to.